We have all heard that “4 out of 5 dentists prefer….”—-you can fill in the blank. But did they really only ask 5 dentists? Were they young? Old? Do they live on the east coast? West coast? Who are these dentists anyway?
Choosing appropriate demographics in market research and sensory evaluations is paramount when designing a sensory study. If we are asking questions of the wrong people, we might as well have not come to work that day. Putting time and thought into proper panelist recruiting and screening ensures usable, actionable data will prevail. Continue Reading