Most everyone remembers the food pyramid from their grade school days (or even later in life), which was the visual cue issued by the United States Department of Agriculture (USDA) for Americans to use when making decisions regarding their dietary habits and choices. Unfortunately, the food pyramid marketing programs were so successful that most Americans still have not transitioned to the new USDA health program, MyPlate, which replaced the food pyramid program back in 2011. The food industry is partially to blame since many of the food labels making dietary guideline product claims continue to cite old vocabulary from the food pyramid days, for example “servings” of fruits and vegetables instead of “cups” from the new and improved MyPlate plan. Understanding how to apply the MyPlate criteria to produce properly is one clear way to communicate healthy eating choices to our growing population.
When you take a look at a packaged food in the United States and compare it to one from Canada, it’s more than just the dual languages that are displayed that make the Canadian market unique from their southern friends. Let’s discuss a few of these not so obvious differences that you need to consider when producing or marketing your product in Canada.
If you’re manufacturing organic products, it’s vital to understand the labeling requirements and what claims you can make based on your products’ ingredients. For example, do you understand the difference between a food labeled as “organic” and one that’s “made with organic ingredients?” While these statements may seem interchangeable at first glance, the USDA organic labeling guidelines specifically define which claims you can and cannot use, based on the composition of your product.
The labeling of organic foods in the U.S. is regulated by the United States Department of Agriculture (USDA) according to the National Organic Program detailed in 7 CFR Part 205. This set of rules is separate from the overall Food and Drug Administration (FDA) food labeling regulations, outlined in 21 CFR Part 101, which apply to all food products. While these two sets of regulations differ in several aspects, both are applicable to organic packaged food products available in the U.S. Continue Reading
All natural. Gluten free. Low in fat. Organic. Peanut free. The number of claims available for use to describe a food seems endless, so how does a manufacturer or producer know which words they can and cannot use? Taking one quick trip down the grocery aisle bombards a consumer with confusing label call-outs, outrageous marketing promises and countless newly innovative products.
The food and beverage market is a multi-million dollar industry that just keeps growing, providing consumers with access to trendy or niche foods they have never heard of before. The fast-paced world of food research and new product introductions may even leave some consumers questioning how true some of these claims are on new products with their fancy marketing call-outs and implied promises of renewed health and energy. Continue Reading