As consumers begin to pay closer attention to their health and wellness, they are also increasing their interest in the source and composition of the food they are eating. This can be seen in the 2008 book, by Michael Pollan, “In Defense of Food,” which offers several suggestions for healthy eating. One of the key rules informs readers, “don’t eat anything with more than five ingredients, or ingredients you can’t pronounce and your grandmother wouldn’t recognize.” Accordingly, a focus on short, simpler ingredient lists has become a major component of the trend known as clean label. Continue Reading