We have all heard that “4 out of 5 dentists prefer….”—-you can fill in the blank.  But did they really only ask 5 dentists?  Were they young?  Old?  Do they live on the east coast?  West coast?  Who are these dentists anyway?

Choosing appropriate demographics in market research and sensory evaluations is paramount when designing a sensory study. If we are asking questions of the wrong people, we might as well have not come to work that day. Putting time and thought into proper panelist recruiting and screening ensures usable, actionable data will prevail. Continue Reading

A staggering number of new products are developed every year that never make it past first production and if they do, it’s only to die shortly thereafter. Highly successful food and beverage manufacturers are among the unlucky in this area and often have products that roll out only to lose momentum before the product ever really gets rolling. So this would suggest that it is not about capability to produce popular products…but seemingly rather the ability to figure out a concept that will be well received and a version that actually tastes good. Continue Reading

According to the Institute of Food Technologists (IFT) and the National Advisory Committee on Microbiological Criteria for Foods (NACMCF), shelf-life is “the amount of time that a food product is considered acceptable for consumption when stored at the appropriate storage conditions.” When determining if a food product is acceptable for consumption, several factors – including organoleptic properties (taste, texture, odor, appearance), microbial spoilage and chemical changes to the product during storage – must be considered.  Continue Reading