Starting A Sensory Test
Preparing to test your product with a target audience can be an exciting and scary feat. So, we’ve had our experts prepare the top three things you need to know so you’ll be prepared well in advance of reaching out for testing.
Determine Your Objective: Know What You Want
Objectives. What questions are you trying to answer about your product? If you are having trouble answering this question, speaking with a sensory scientist can help. We can help you determine if you are searching for information on customer preference, or differences between products, or possibly purchase intent. Continue Reading