Whether you grew up taking a brightly colored Flintstones vitamin every day or depended on reminders from your parents to eat your vegetables, you learned the importance of getting your vitamins on a daily basis. With consumers increasingly demanding transparency in the nutritional content of the foods they choose, do you know which vitamins you need to list on your labels? If you are choosing to make a claim on your label regarding the vitamin content in your product, do you understand how that vitamin appeals to consumers? Continue Reading
This year, the Chicago Section IFT Symposium and Suppliers’ Night focused entirely on the hot topic of Clean Labels. During one popular session, a moderator asked a panel of consumers several questions regarding the Food and Drug Administration’s (FDA) undefined term, “clean label,” and marketing claims surrounding the term such as natural, which has also not been defined by the FDA. Research from Mintel was presented demonstrating how claims like, “no additives,” “no preservatives” or “non-GMO,” are becoming more commonplace. Below are four key takeaways our experts found most valuable from Chicago IFT 2017. Continue Reading
High in Vitamin A. Excellent source of Calcium. Low in Sodium. It’s nearly impossible to find a food label that doesn’t display a nutrient content claim. So what exactly is a nutrient content claim?
Nutrient content claims characterize the value of a vitamin or mineral in a food, as defined by the Food Drug Administration (FDA). To better understand these claims and their use, read our five facts below! Continue Reading
All natural. Gluten free. Low in fat. Organic. Peanut free. The number of claims available for use to describe a food seems endless, so how does a manufacturer or producer know which words they can and cannot use? Taking one quick trip down the grocery aisle bombards a consumer with confusing label call-outs, outrageous marketing promises and countless newly innovative products.
The food and beverage market is a multi-million dollar industry that just keeps growing, providing consumers with access to trendy or niche foods they have never heard of before. The fast-paced world of food research and new product introductions may even leave some consumers questioning how true some of these claims are on new products with their fancy marketing call-outs and implied promises of renewed health and energy. Continue Reading
What is a “healthy” food? Should a “healthy” food contain specific levels of vitamins and minerals? Conversely, should a “healthy” food limit potentially harmful components such as saturated fat, cholesterol, sugar or sodium? Questions surrounding the definition of a “healthy” labeling claim have surged in recent years due to the rising consumer demand for nutritious foods. Continue Reading
Genetically Modified Organism (GMO) claims are being spotted more frequently on food labels as the debate over the health of GMO ingredients heats up. Many food manufacturers are trying to get ahead of the regulations by either disclosing the use of GMOs in their products or getting products certified as “Non-GMO.”
Many consumers don’t realize how long GMO foods have been on the market. The first commercially available GMO food made available on the market was a tomato in the 1990s! The rise of GMO foods brought a parallel demand for disclosure on food labels. Continue Reading
In case you haven’t noticed, consumer demand for transparency in food production has been the at the center of the news in the past few months. Most recently, you may have been hearing a lot about the herbicide glyphosate due to its presence in a number of oat and honey products.
According to the National Pesticide Information Center, glyphosate has been in use since 1974 and is now one of the most widely used herbicides in the United States. It kills weeds by destroying proteins essential to their growth. Continue Reading