It’s no secret that consumers are continually seeking out healthier foods, with a particular emphasis lately on organic foods, dairy-free or meat-free alternatives and products free of Genetically Modified Organisms (GMOs). But should you make a non-GMO claim on your food label? The answer lies in understanding consumer motivations for purchasing one product over another. While these trends are not new, non-GMO claims specifically have been on the rise as top motivators of consumer food choice over the past few years. Continue Reading

Genetically Modified Organism (GMO) claims are being spotted more frequently on food labels as the debate over the health of GMO ingredients heats up. Many food manufacturers are trying to get ahead of the regulations by either disclosing the use of GMOs in their products or getting products certified as “Non-GMO.”

Many consumers don’t realize how long GMO foods have been on the market. The first commercially available GMO food made available on the market was a tomato in the 1990s! The rise of GMO foods brought a parallel demand for disclosure on food labels. Continue Reading