Today, there seem to be more grocery store chains than ever before. However, despite the variety of options, if you explore any of them you will find a similar pattern – an expansive brand of products unique to that store, otherwise known as a Private Label Brand. In recent years, chain-style grocery stores have shifted their focus to increasing their brand recognition. In order to accomplish that, they need to deliver quality consumer packaged goods at a competitive price. The resulting “private label war” has been driving down the prices of store brand food products, thus creating more competition for well-known national brands. Continue Reading
When consumers make a trip to the grocery store, increasingly they are choosing private label products over similar brand name products. Over a two year period from 2013 to 2015, sales of store-brand products in supermarkets rose by 2% to total $62.5 billion in sales, according to P.L.M.A.’s 2016 Private Label Yearbook. Offering strong private label products to consumers equals increased sales and customer loyalty for retailers.
Following this trend, retailer interest in improving and monitoring private label quality has also grown exponentially. Retailers are focusing on ways to increase private label quality, starting with how they choose suppliers and following it up with a robust quality monitoring program. These monitoring programs serve to prevent customer complaints and create customer loyalty to the brand owned by that retailer. Continue Reading