The evolving regulatory and consumer demands for “healthy” products with “clean labels” are challenging food and beverage manufacturers in North America. How can sugar, sodium and fat levels be reduced in products in order to meet public health goals, yet the products still retain a “crave-able” flavor and texture to satisfy consumer expectations?
Where have we been, and where are we headed?
These are the two questions I ask myself every Friday evening before I close the lid of my laptop. Lately, I’ve had to sieve out a lot of foreign matter to get to the pure kernels of truth.
The food industry is just that – an industry. As such, there is an ongoing struggle between sticking to convention while also keeping pace with changes in resources, technology, perhaps most importantly, consumer trends. Yeah, easier said than done.
During my 30-year career in the sensory and consumer research industry, I’ve found that some of the most misused and misunderstood tests by food manufacturers are difference tests, which determine if the attributes of two food products are different. One common difference test is a triangle test, which presents panelists in a study with three different samples to taste. Two of the samples are from the same product and one is from a different product. The test determines if the panelists are able to pick out the sample of the different product from the three presented. Continue Reading
When consumers make a trip to the grocery store, increasingly they are choosing private label products over similar brand name products. Over a two year period from 2013 to 2015, sales of store-brand products in supermarkets rose by 2% to total $62.5 billion in sales, according to P.L.M.A.’s 2016 Private Label Yearbook. Offering strong private label products to consumers equals increased sales and customer loyalty for retailers.
Following this trend, retailer interest in improving and monitoring private label quality has also grown exponentially. Retailers are focusing on ways to increase private label quality, starting with how they choose suppliers and following it up with a robust quality monitoring program. These monitoring programs serve to prevent customer complaints and create customer loyalty to the brand owned by that retailer. Continue Reading
This year, the Chicago Section IFT Symposium and Suppliers’ Night focused entirely on the hot topic of Clean Labels. During one popular session, a moderator asked a panel of consumers several questions regarding the Food and Drug Administration’s (FDA) undefined term, “clean label,” and marketing claims surrounding the term such as natural, which has also not been defined by the FDA. Research from Mintel was presented demonstrating how claims like, “no additives,” “no preservatives” or “non-GMO,” are becoming more commonplace. Below are four key takeaways our experts found most valuable from Chicago IFT 2017. Continue Reading
On November 2nd, Biofortis celebrated the opening of our new Biofortis Clinical Trials and Sensory & Consumer Insights Center by hosting an Open House event. We welcomed clients, vendors and friends to tour the new 12,500 square foot facility and learn more about this unique research site. In case you missed it, here are some highlights of the event and five things that our guests learned about Biofortis. Continue Reading
In a world of fast moving decisions and limited resources, we are often asked to pick one thing over another based on our preference. It is quite common for me to ask my daughter to pick one type of candy to have for dessert. It is quite uncommon for her to say anything other than, “I want both!” Conversely, if I ask her to pick between green beans or zucchini for a side at dinner, she will answer, “I’ll take either.” Continue Reading
Starting A Sensory Test
Preparing to test your product with a target audience can be an exciting and scary feat. So, we’ve had our experts prepare the top three things you need to know so you’ll be prepared well in advance of reaching out for testing.
Determine Your Objective: Know What You Want
Objectives. What questions are you trying to answer about your product? If you are having trouble answering this question, speaking with a sensory scientist can help. We can help you determine if you are searching for information on customer preference, or differences between products, or possibly purchase intent. Continue Reading