On November 2nd, Biofortis celebrated the opening of our new Biofortis Clinical Trials and Sensory & Consumer Insights Center by hosting an Open House event. We welcomed clients, vendors and friends to tour the new 12,500 square foot facility and learn more about this unique research site. In case you missed it, here are some highlights of the event and five things that our guests learned about Biofortis. Continue Reading

In a world of fast moving decisions and limited resources, we are often asked to pick one thing over another based on our preference. It is quite common for me to ask my daughter to pick one type of candy to have for dessert. It is quite uncommon for her to say anything other than, “I want both!” Conversely, if I ask her to pick between green beans or zucchini for a side at dinner, she will answer, “I’ll take either.” Continue Reading

Starting A Sensory Test 
Preparing to test your product with a target audience can be an exciting and scary feat. So, we’ve had our experts prepare the top three things you need to know so you’ll be prepared well in advance of reaching out for testing.

Determine Your Objective: Know What You Want
Objectives. What questions are you trying to answer about your product? If you are having trouble answering this question, speaking with a sensory scientist can help. We can help you determine if you are searching for information on customer preference, or differences between products, or possibly purchase intent. Continue Reading