Programs that help retailers and restaurateurs improve the quality of their products are worth their weight in gold, but who has the budget to support them? In this era of big data, it seems that insights and monitoring programs can equate to big money, but how can these insights help improve your operations as a food manufacturer? In particular, a program that tests products early in the supply chain gives your quality assurance (QA) team time to divert a substandard product from heading into the hands of consumers and creating a loss of brand equity. Continue Reading
Imagine you purchase a new soup brand from the grocery store and end up really enjoying it. You tell your friends about this new favorite soup and then go back the next week to buy it again. However, after you try it the second time, you realize that the flavor and the ratio of veggies to broth aren’t the same as the first time. This may sound like a food manufacturer’s worst nightmare, but don’t stress, you can avoid this scenario by implementing physical testing into your food safety and quality monitoring. Continue Reading
When consumers make a trip to the grocery store, increasingly they are choosing private label products over similar brand name products. Over a two year period from 2013 to 2015, sales of store-brand products in supermarkets rose by 2% to total $62.5 billion in sales, according to P.L.M.A.’s 2016 Private Label Yearbook. Offering strong private label products to consumers equals increased sales and customer loyalty for retailers.
Following this trend, retailer interest in improving and monitoring private label quality has also grown exponentially. Retailers are focusing on ways to increase private label quality, starting with how they choose suppliers and following it up with a robust quality monitoring program. These monitoring programs serve to prevent customer complaints and create customer loyalty to the brand owned by that retailer. Continue Reading
In today’s social media-driven world, you can’t leave the quality of your products to chance. One missed step and you could face an onslaught of unhappy customers who are eager to share their experience with the internet. So how can you guarantee that quality food products will reach your customers? Go to the customers for opinions first by using sensory testing to ensure quality across your supply chain. Continue Reading