When you go to the store and pick up a container of strawberry yogurt, you probably don’t put much thought into how it gets its strawberry flavor. Does it contain actual strawberries or does it only contain an artificial flavor? Both natural and artificial flavors are frequently used to impart or enhance specific flavors in food products.

Before we delve into how natural and artificial flavors affect labeling, let’s look at the difference between the two. The FDA considers a natural flavor to be an additive to a product, “which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.” So, natural flavors generally come from plant or animal sources, such as the natural strawberry flavor for a yogurt. Conversely, any substance used to flavor a product that is not derived from one of the sources listed in the natural flavors definition is considered an artificial flavor by the FDA. Continue Reading