It’s no secret that consumers are continually seeking out healthier foods, with a particular emphasis lately on organic foods, dairy-free or meat-free alternatives and products free of Genetically Modified Organisms (GMOs). But should you make a non-GMO claim on your food label? The answer lies in understanding consumer motivations for purchasing one product over another. While these trends are not new, non-GMO claims specifically have been on the rise as top motivators of consumer food choice over the past few years.
Understanding the Trends
Recent studies show that claims such as non-GMO do factor into decision making at the grocery store. According to the Illinois based research firm Nielsen, sales of food labeled “non-GMO” grew more than $8 billion from 2012 to 2016, reaching nearly $21.1 billion in total sales. The percent of new products being released into the market making organic and non-GMO claims in recent years has increased significantly compared to new products making other popular claims.