Food Safety & Quality Blog
Mérieux NutriSciences is dedicated to helping companies worldwide find practical solutions to today's food safety and quality challenges throughout the supply chain.

Fundamentals for Setting Up a Successful Sensory Test

Posted by Gillian Dagan, Ph.D, CFS

February 2, 2017 at 1:00 PM

sensory_blog_photo.jpgStarting A Sensory Test 
Preparing to test your product with a target audience can be an exciting and scary feat. So, we’ve had our experts prepare the top three things you need to know so you’ll be prepared well in advance of reaching out for testing. 

Determine Your Objective: Know What You Want
Objectives. What questions are you trying to answer about your product? If you are having trouble answering this question, speaking with a sensory scientist can help. We can help you determine if you are searching for information on customer preference, or differences between products, or possibly purchase intent.

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Topics: Sensory Evaluation, Sensory Test, Product Testing, Product Development

Understand the Upscale of Large-Scale Consumer Panels in Our Upcoming Webinar

Posted by Lana Buseman

November 6, 2015 at 11:30 AM

Sensory WebinarFor product manufacturers, it is important to understand how well your items are being accepted by consumers, whether they are new or updated products, or current products that are already available on the market. It is impossible, however, to interview each and every buyer about their likes and dislikes of a particular product. Well conceived and conducted large-scale panels help uncover important consumer insights into your product by gathering objective and subjective views from targeted audiences.

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Topics: Sensory Evaluation, Mérieux NutriSciences

Sensory Evaluations: It’s All in the Details (Part 2: Proper Test Definition and Design)

Posted by Gillian Dagan, Ph.D, CFS

July 6, 2015 at 1:00 PM

Sensory Evaluations"In school, we're rewarded for having the answer, not for asking a good question." - Richard Saul Wurman

We have all done it. At some point in our careers as food industry professionals we have set up a sensory test only to find that the information we gathered was not the answer to the question we intended to ask. So what went wrong?

Somewhere along the way, we strayed from our project objective and did not hold fast to the statistical principles that would provide robust, actionable data. Let’s review the steps in test design that will insure a fulfilled project objective.

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Topics: Sensory Evaluation

Sensory Evaluations: It’s All in the Details (Part 1)

Posted by Gillian Dagan, Ph.D, CFS

June 26, 2015 at 10:00 AM

Sensory EvaluationsWe have all heard that “4 out of 5 dentists prefer….”----you can fill in the blank.  But did they really only ask 5 dentists?  Were they young?  Old?  Do they live on the east coast?  West coast?  Who are these dentists anyway?

Choosing appropriate demographics in market research and sensory evaluations is paramount when designing a sensory study. If we are asking questions of the wrong people, we might as well have not come to work that day. Putting time and thought into proper panelist recruiting and screening insures usable, actionable data will prevail.

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Topics: Sensory Evaluation

Sensory Studies…Taking the “Fuzzy” out of the Front End

Posted by Jean Ann Hankins

February 27, 2015 at 8:51 AM

Sensory Blog

A staggering number of new products are developed every year that never make it past first production and if they do, it’s only to die shortly thereafter. Highly successful food and beverage manufacturers are among the unlucky in this area and often have products that roll out only to lose momentum before the product ever really gets rolling. So this would suggest that it is not about capability to produce popular products…but seemingly rather the ability to figure out a concept that will be well received and a version that actually tastes good.

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Topics: Sensory Evaluation

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